Blogging guidance for business owners
This will help you with the technicalities of blogging, it will not attempt to guide you in choosing the subject matter of the content.
Firstly be very clear about what has motivated you to take this step, because if you are not clear about the motivation there is little chance of it being a success. Here are three of the more successful reasons for blogging:
- A blog introduces a more personal aspect to your website, which is otherwise static and stuffed full of informative content, or
- It could help your website rank higher in search result because Google favours websites that have regularly updated content, or
- Both, or either, of the above, combined with the opportunity – you now have the 'all-important' time to devote to it.
One thing is guaranteed, a blog attached to your website will raise awareness of your business brand. This is measurable.
Drop of the hat help
There are, most likely, 100s of business consultants in your geographical location who could accomplish the technical tasks of setting up the blog for you, and in a reasonably short time too.
PBS provides this service and we would be delighted to do this on your behalf. We emphasise that control and ownership of the blog, it's associated hosting, and software registration is entirely yours. I'll reiterate that all registration procedures are in your name, not ours. We'll expand on this statement if you wish, via Google Hangout or Skype call.
It is best practice when you choose to work with a consultant that you choose one who is known to you personally, or one whose name has been referred to you via a friend or business associate. You will need to work closely with the consultant and so it is imperative that you can easily communicate with each other.
On-the-other-hand, jump right in
Instead of handing over control of the project to someone else you might wish to tackle it yourself. Or you might wish to supervise one of your own staff while they set it up.
Remeber though, that handing the task over to the professionals will cost lots more than if you tackle it yourself.
If you choose to work on this project yourself in-house, the following flow-chart will be of enormouse value to you. Created by 'SimpyBusiness' it provides a sensible structured outline which is very easy to follow.
They of course point you to their website from all the live links within the document, where you can buy their services.
If at any stage you answer 'No' to the questions you will be directed to a page on their website where they offer their solution.
Click image to open interactive version (via Simply Business).
As small business consultants ourselves, we agree with 'SimplyBusiness' that the WordPress platform is one of the easiest platforms for a small business owner to negotiate. The WordPress Content Management System is manageable even for someone with few IT skills.
The Next Stage
When the technical work has been done the next stage is to take the 'bull-by-the-horns' and write the content.
Shelley Kramer the marketing/digital strategiest, writes about how critical it is to write a blog post that is readable, shareable and discoverable. She calls her blog post 'The Key to Writing Great Blog Posts', and this comes from someone who does 'walk-the-walk'.
Good luck and do let us know how you get on, whether you've set up your blog yourself or with the assistance of a consultant, by leaving a comment in the box below.
Photo courtesy of Fotolia purchased under licence and covered by copyright law.